The following elements are included in the price of the “Smart Rent” package for Apartments / Hotels:
- Website design and development : creating an attractive and functional website that reflects the unique character of your Apartment / Hotel.
- Implementation of features used by the hotel industry: online reservation system, multilingual support (up to 12 foreign languages), “Call” button, more than 200 quality posts optimized for search engines (SEO), which will increase the visibility of your website and can lead to a more than 100-fold increase in visits.
- Services for guests during their stay : “Welcome” greeting message and presentation of local attractions, restaurants, cuisine, sports activities, accessible via QR codes.
1. Website design and development
Many guests make their final decision about a hotel, apartment or room rental by visiting their website! A website is a great way to showcase the individuality of your accommodation, unlike classic booking portals (booking.com, Airbnb and others), which do not allow this.
With your accommodation website, you will primarily attract guests who plan their vacation in advance and stay for a longer period of time.
Why you need an online presentation
The website is a comprehensive source of information about the property, providing potential guests with detailed insight into the unique features of the accommodation.
The website also acts as a virtual tourist guide, showing guests not only your accommodation but also various services, cultural events and nearby attractions. It is designed to influence the guest’s decision to choose the accommodation with its emotional touch. It also serves as a platform for direct sales – the platform does the work, not you!
1. Tell a story with visual elements
One of the reasons why it is good to have your own website is that you can present all the visual elements of your accommodation in a more visible and emotional way. You have the opportunity to shape the story and content according to your own wishes. Different photos and videos are the fastest way to an emotional response from a potential guest and thus a guarantee for more realized reservations.
2. “Things to do” – Presentation of local attractions, the surroundings of the accommodation
Presenting local events, cuisine, sports activities and tourist attractions on your website is crucial to highlighting the uniqueness of your accommodation and differentiating it from the competition. This not only enriches the experience of potential guests, but also emphasizes your connection to the local environment.
If the guest is already staying with you, they will be very happy with your concrete suggestions of what to do on vacation presented with photos, video content, detailed descriptions and Google Maps navigation. This approach allows them to easily plan daily activities and discover local attractions.
3. Acquiring a new category of guests
We are seeing a trend where guests are increasingly researching their vacation destination. If you are not present online with the search terms that guests type into Google, they are lost to you!
200+ additional web content,
i.e. 600+ additional keywords and word links that guests enter into Google,
greatly increases website visits and consequently the number of reservations.
PS: Guests looking for a place to stay for a day or two are not your target group of guests, as they are the ones who use booking.com and similar platforms. Guests who plan their vacations in advance, research the destination, and search via Google tend to stay longer. This is a new group of guests that you may not have tapped into yet.
4. Improve your guest experience
Wifi: In today’s digital world, guests of all ages expect easy and fast internet access. To enhance the user experience at your property, you should have a Wi-Fi QR code that allows guests to connect without having to manually enter a password.
Welcome message: Welcome message, inform the guest about the house rules, where to park the car and basic information about the area (nearest shops, restaurants, taxi phone numbers, etc.) and what to do on vacation (beaches, walking trails, cycling trails, tourist attractions) and the like.
QR codes: By scanning an individual QR code, your guest will be connected to content such as beaches, walking trails, cycling, water sports, cuisine, restaurants, and the like.
Conclusion
The decision whether to have an online presentation depends solely on you!
Once it is ready, the website will not cause you any extra work. You can think of the website as a robot that works 24/7, 366 days a year and has no sick leave.
Choosing the right name for your website is crucial for the recognition of your property or brand. Since many attractive names are already taken, please send us several suggestions by email to check which name is free and which is not.
I suggest that you start with the name of the apartment / hotel and the name of the place where the property is located.
The domain name ending can be .com, .eu, .net …..
You have complete freedom in choosing the design and functionality of your website. I recommend that you search the Internet for 3 to 5 websites that you like and think would be the most suitable idea for presenting your property. Take your time, think over your decisions and only then send links or website suggestions to our email address.
The decision you have made is not necessarily fixed, we will adapt the design and functionality to the content you provide. Your suggestions serve as a basis for us to start from.
Below are some examples of beautifully designed links as a starting point for choosing the design of your website:
- https://www.galeriarooms.com/
- https://www.ahotel.si/
- https://antiqpalace.com/
- https://ashotel.si/
- https://www.bresidence.si/
- http://www.trnulja.com/
- https://www.wudhotel.si/
- www.cityhotel.si
- https://www.eurostarsuhotel.com/
- https://www.grandhotelunioneurostars.com/
- www.grandplazahotel.si
- https://hostel24.si/
- https://hosteltivoli.com/
- https://hotelcubo.com/
- https://hotelmrak.si/
- https://hotelnox.com/
- https://zlataladjica.com/
- https://ljubljana.intercontinental.com/
- https://lavilla.si/
- https://www.thehotel.si/
- https://www.urbanhotel.si/
- https://boutiquehostelangel.com/
- https://www.zoisapartments.com/
- https://www.one66hotel.com/
The content of the posts in the “Things to do” section will automatically adapt to the selected font combination and color scheme. This way, ca. 200+ web sub-pages, which are intended to “catch potential guests” who use Google when researching where to go on vacation, will be in harmony with your main website.
If you haven’t found anything suitable online or are undecided about the look of your website, then you can entrust the design and functionality of the website to our team of experts . Once the website is ready, we can change the color scheme, fonts and other elements to make the website perfectly meet your wishes and needs.
If you already have your own website and want to add web content for the “Things to do” section (200+ web subpages), we will use the existing design. We will supplement it with features such as a Call button, FAQ “Frequently Asked Questions”, On-Line reservation system, “Welcome” message, QR codes and the like. Our team will make sure that the new content and functionalities are consistent with the existing website design
The task of the property owner is to prepare all the content (texts, photos and/or video content) for the presentation of the property. With carefully selected texts, photos and videos, you will create an attractive and informative website.
If you have found a website online that you like and serves as a reference, then we build your website by replacing the photos and texts from the reference website with yours. If necessary, we will adjust the color scheme, fonts and other design elements to make the website meet your wishes.
Icon or Logo for Google Branding
A suitable icon is crucial for the visibility of your website, especially since it will appear in over 300 search results on Google. The icon size should be at least 512 x 512 pixels, but recognizable when reduced to 32 x 32 pixels.
The cost of registering a website name and the cost of annual renewal is included in the annual server and website maintenance costs.
A server is a device that provides you with the ability to display websites and is managed by professional companies that are qualified for this. When we set up a website, it generally works for years and years without the need for maintenance. However, it happens that the website stops working due to an “unknown” reason. As a rule, this does not happen, but still, if it does happen, we must be prepared for such situations and resolve them quickly.
Among other things, our maintenance services include:
– 1x annual backup copy of the entire website content (PRO package 1x monthly),
– 1x annual update of plugins and the website,
– 1x annual SEO optimization, minor text and website functionality corrections (PRO package 1x monthly),
– website name rental, website registration, annual registration renewal costs and annual server costs .
– The PRO package, which is intended for Hotels, includes the cost of CloudFlare CDN and the costs of external contractors who take care of quality SEO (Search Engine Optimization).
Since your website consists of 200+ articles, 100+ web subpages, 140 categorization listings and 190 tag listings, 2,000+ SEO optimized photos (a total of ca.
600+ additional impressions in Google search), maintenance costs are slightly higher compared to a classic website, which typically generates 3 to 10 impressions in Google search.
2. Basic elements and functions
Important information for the guest, phone numbers, Google Maps parking instructions, and the like are listed.
When choosing accommodation, guests are interested in what they can experience in the area in addition to price. Presentation of local attractions, activities and specialties can significantly influence their decision.
When choosing accommodation, guests are interested in what they can experience in the area in addition to price. Presentation of local attractions, activities and specialties can significantly influence their decision.
We have prepared 250+ interesting ideas for spending your vacation time for the Slovenian coast, which we can add to your website.
We have divided the recommendations into the following groups: nature reserves, boat trips, guided tours, cultural attractions, car trips, shopping, entertainment and nightlife, old town cores, online webcams, beaches, cycling, hiking, water sports such as: diving, sailing, jet ski or SUP rental, kayaking, snorkeling, surfing in the bora wind, water skiing, fishing, wellness & SPA.
Gastronomy: wine and olive oil tasting, truffle hunting, guided culinary tours, cooking workshops and the like .
The suggested restaurants are in Koper, Izola, Strunjan, Piran, Portorož and Trieste, sorted by price and quality of service.
Example: www.apartmentsmuseum.com/things-to-do/
Ljubljana, Bled, Trieste and other places: the presentation of ideas for spending your vacation is under development, so the first 3 subscribers will receive the service at a big discount or almost free of charge.
Thailand, Indonesia, the Caribbean, South America, Mediterranean countries and many other destinations are in development. The first 3 subscribers will receive the service at a big discount or almost free of charge.
Why personal recommendations?
Personal recommendations play an important role in creating a unique experience for your guests. By offering them personalized tips and activities that reflect your local expertise and attention to their preferences, guests feel more connected to the destination and your property. This not only increases their satisfaction, but also encourages repeat visits and positive reviews on booking platforms.
Personal recommendations express the individuality of your stay. Guests will return home with fond memories, which will encourage them to book your accommodation again next year.
Personal recommendations express the individuality of your stay. Guests will return home with fond memories, which will encourage them to book your accommodation again next year.
Example : www.apartmentsmuseum.com/things-to-do/our-recommendations/
A website without visitors is an untapped potential. A classic presentation of an apartment with web sub-pages such as: Home / About Us / Contact will not generate enough results in the Google browser. If we add quality content to the website, we can add “words and word links” (names of places, restaurants, sports activities, tourist attractions, etc.) to this content that we assume tourists will enter into the Google search engine when planning their vacation. This means that your website will cover a wider range of search queries, as a result, the number of impressions of your property in the search results on Google and the ranking on Google itself will increase significantly.
Our application, which we have been developing for almost a year, will provide you with 600+ additional impressions in the Google search engine , and the visits should be some 100X greater.
Setting up your own reservation system allows you to directly accept reservations and payments, thus avoiding the high commissions charged by classic platforms such as Booking.com, Airbnb, Vrbo, Expedia and others.
We can only set up a reservation system for accommodations that use “Channel management” tools, through which we have access to information about accommodation prices, availability and payment terms.
Given the structure of foreign tourists at your property, it makes sense for your website to support the languages spoken by visitors.
The text translator is AI-powered, slightly better quality than Google Translate, but it is not perfect. Once the website is created, I suggest that you carefully review all translations. If you notice any errors or inadequacies, we will correct them accordingly.
A button to contact the host directly. Website visitors using a phone or PDA (typically 60% – 80% of visitors) can call you at a selected phone number by simply pressing a button on the screen. No need to search for a phone number.
This way you will receive at least 10x more calls, more calls mean more reservations!
Frequently Asked Questions (FAQs) are a key element of every website, as they significantly improve the user experience and reduce the need for direct communication via contact forms.
Benefits of a well-designed FAQ page:
- Improved user experience: Users can quickly find answers to the most common questions, reducing frustration and increasing satisfaction.
- Reducing the burden on customer support: By enabling users to search for information independently, the number of inquiries via contact forms or phone calls is significantly reduced.
- Increased website efficiency: A clearly structured and informative FAQ page can improve website navigation and help users quickly access key information.
Tips for designing an effective FAQ page:
- Identify the most frequently asked questions: Collect the questions that users ask most often and include them on an FAQ page.
- Clear and concise answers: Format your answers in a way that is easy to understand and directly addresses the question.
- Logical organization: Organize questions so that users can quickly find the information they want.
The Electronic Communications Act mentions cookies in Article 157 and lists them as personal data for which the website user must consent to its use and must be clearly informed of the purpose of its processing. Failure to comply with these provisions may result in heavy fines.
All of our websites comply with EU and international legal provisions.
After check-in, it is crucial to ensure that guests have a comfortable and enjoyable stay with a variety of services and information.
After check-in, it is crucial to ensure that guests have a comfortable and enjoyable stay with a variety of services and information.
Welcome message
When a guest scans the Welcome QR code, it connects them to a welcome message.
A welcome message sets the tone for your guests’ stay and helps create a positive first impression. Here are some reasons why:
1. It helps create a warm, welcoming atmosphere: Welcome messages help your guests feel valued from the moment they arrive.
2. It provides important information
3. It sets expectations: A welcome message tells guests what to expect from their stay. This prevents misunderstandings and helps ensure a positive experience.
4. It helps with up-selling: minibar, bike rental, tourist services such as diving or sailing.
In your welcome message, inform the guest about the house rules, where to park the car, and basic information about the area (nearest shops, restaurants, taxi numbers, etc.) and what to do on vacation (beaches, walking trails, cycling trails, tourist attractions), etc.
I suggest that you base your information on the information you have prepared for your guests in printed form.
Every accommodation (hotel, apartment, room, boat) is different, which means that the tone and details should match the personality of your accommodation. The message should be written in simple, easy-to-understand language and reflect the values of your accommodation or brand. Here are some elements to consider when writing welcome messages:
1. Warmth: Start your messages with a warm greeting to make the guest feel appreciated.
2. Introduction: Introduce yourself and your accommodation. Thank the guest for choosing to stay with you and mention any special amenities they might be interested in.
3. Information: Provide important information about your stay: contact phone numbers, WiFi, house rules, check-in and check-out, grocery stores, nearest restaurants, important phone numbers, tourist information, nearby restaurants and personal tips and suggestions (beaches, restaurants, sports activities, car trips, etc.).
4. Additional services: bike rental, breakfast on the terrace/garden with the host, guided tours if you organize them yourself, minibar, etc.
5. Homemade and local products: olive oil, wine, homemade jams, honey, etc. Earn a few extra Euros!
6. Invitation: Invite the guest to contact you or the reception if they need anything during their stay.
7. Farewell: End the message by wishing them a wonderful stay.
The welcome message can be verbal, written, or electronic (the guest scans a QR code that links them to the welcome message). We suggest that you use all three forms of the welcome message – verbal, written, and electronic.
1. Oral greeting message
The biggest advantage of a verbal greeting is that it is personal. The guest will appreciate the personal approach.
The verbal welcome message has the following disadvantages:
– Time limit: when you welcome a guest, you cannot explain everything to them for 2 hours. You must limit the amount of information you provide to the guest.
– Memory: the guest will not remember everything you provide to them. For example, they will not remember the names of all the suggested restaurants, beaches, ideas for excursions.
– Quality of information: you only provide the guest with information orally, nothing is written, no addresses, photos and detailed information
– keybox welcoming the guest: this way of welcoming the guest has certain advantages, but the disadvantage is that you do not have personal contact with the guest and you cannot deliver a verbal welcoming message.
2. Written welcome message
Example of a written greeting:
Dear Guest,
Welcome to [Name of Apartment/Hotel]! We are delighted to have you as our guest, and we are committed to ensuring that your stay is comfortable and memorable.
We want to ensure that you have a seamless and enjoyable experience with us. Our friendly and knowledgeable staff is available 24/7 to assist you with any questions or concerns you may have.
During your stay, we invite you to explore [Name of Hotel/Apartment] and take advantage of the many amenities and services we offer. We have everything you need to make your stay with us as comfortable as possible.
We also want to ensure that you feel safe during your stay with us. [Name of Apartment/Hotel] has implemented enhanced cleaning and hygiene procedures to ensure the health and well-being of all our guests and staff.
Thank you for choosing [Name of Hotel/Apartment] for your stay. We hope this is just the first of many visits and that you will feel at home with us.
Kind regards,
[Your name]
[Name of hotel/apartment]
House rules at Casa Bianca Apartment
***************
• Arrival after: 15:00
• Check-out by: 11:00
• No parties allowed
• No smoking in the apartment
• No pets allowed
• No unregistered guests allowed
• Maximum occupancy is 3 people
• No illegal substances allowed on the premises
• Please turn off air conditioning, heating, close windows and lock doors before leaving the property
• Please do not drink or eat in the bedroom. Enjoy your meals in the dining room or on the terrace
• Please respect the noise limit after 22:00
• Please take special care of your keys. If you lose your keys, you will be charged a fee
• Please take care of/limit your water consumption (there is a severe shortage in summer)
• Please take care of the equipment and furniture (you will be charged for any damage you cause)
• Please throw away your trash in the designated bin: organic, plastic, glass and cans, separate paper
• Make sure to throw away all trash before checking out
• Report any damage and/or breakages in a timely manner
• If you have problems with electricity, make sure that all levers on the electricity meter are in the up position
• For any inconvenience, please contact us at the number below: +386.xx.xxx.xxx
Also available on WhatsApp and Viber
When a guest scans the QR code, it connects them to a welcome message.
Examples of digital greeting messages:
https://apartmentsbaredi.eu/welcome/
https://casabiancatrieste.eu/welcome/
https://bellavistakoper.eu/welcome/
https://apartmentsmuseum.com/welcome/
Advantages:
– since the COVID pandemic , the younger and older generations have been using QR codes in their daily lives.
– the electronic display provides the guest with quality information , such as photos, detailed descriptions, links to Google Maps, video content , etc.
– presentation of personal recommendations
– presentation of domestic and local products
In a digital welcome message, you can present information about the property to the guest in a personalized, beautifully designed and organized way, suggesting excursions, sports activities, restaurants and cuisine, tourist attractions and more. I suggest that you start from the information that you already have ready for guests in printed form .
QR kode
Using QR codes in your accommodation allows guests to quickly and easily access information about your accommodation and the surrounding area: restaurants, sports, cuisine, excursions and other attractions and activities that your accommodation’s surroundings offer.
QR codes are intended for guests who are already staying with you. The primary purpose of QR codes is to improve services and consequently increase guest satisfaction.
QR codes became “popular” with the advent of COVID, and both the younger and older generations regularly use them in their daily lives.
By scanning an individual QR code, your guest will connect to the selected content.
For example: by scanning a WiFi QR code, the guest will easily connect to the WiFi network. By scanning a QR code for restaurants, the guest will get information about restaurants that you personally recommend. By scanning a QR code for excursions / beaches / cycling / hiking / or gastronomy, the guest will connect to the corresponding content.
Almost always, the first question guests ask is: “Where is the WiFi password?” So make this first step professional. Do NOT write the password on pieces of paper, which we unfortunately often encounter with some property owners!
Using a WiFi QR code is a great way for your guests to connect to the internet without having to type in long or complicated passwords.
Using QR codes makes guests feel more confident and secure. QR codes will improve your offer and consequently your accommodation rating on booking platforms!
By scanning a single QR code, your guest will connect to specific content. We suggest QR codes with the following content: beaches, walking trails, cycling, water sports, cuisine, restaurants and the like.
With the help of QR codes, you can express the character and individuality of your accommodation. Adapt the QR codes to the structure of your guests. If they are cyclists, you will add a QR code for cyclists, if they are divers, you will add a QR code for divers and so on.
All codes have subtitles in English, which is the standard for communication between different cultures in Europe. When the guest accesses the content itself, they can select their language.
To ensure your guests have an unforgettable stay, it is important to offer them personal recommendations. These can be restaurants that you personally recommend, beaches, sports activities and/or suggestions for excursions. This way, guests will get more out of their vacation, and you will have satisfied guests and better ratings on booking platforms!
Personal recommendations in electronic form (accessible by scanning a QR code) will not replace your advice in the form of a conversation or prepared printed pages and brochures. However, they will greatly improve the usability for your guests (photos, video content, texts with detailed descriptions, GPS navigation, etc.). If you receive guests impersonally, via Keyboards, such a service is ESSENTIAL!
3. Price list – BASIC / PREMIUM / PRO
Presentation of 1 accommodation (room or apartment)
Web subpages: Home / About Us / Contact / Things to do / Welcome
Things to do - 200+ web pages
Personal recommendations
Online reservation system
Translation into up to 12 languages of your choice
Call button
FAQ - Frequently Asked Questions
WiFi QR Code
QR Codes (Welcome, Things to do, Restaurants, Sport, Tourist attractions...)
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BASIC package price list:
EUR 1,400 + VAT
EUR 280 – annual server and maintenance costs
Example 1: www.bellavistakoper.eu
Example 2: www.casabiancatrieste.eu
500 EUR – Classic website ( without Things To do app, without personal recommendations, without Welcome web page and without QR codes )
Example 1: www.apartma.libris.si
Example 2: www.marinalux.si
Primer 1: www.apartma.libris.si
Primer 2: www.marinalux.si
Everything included in the BASIC package
Presentation of 2 to 5 accommodations (rooms or apartments located at the same address)
Additional web pages to display individual rooms and apartments
PREMIUM package price list:
EUR 2,100 + VAT
EUR 280 – annual server and maintenance costs
Example 1: www.hostel-museum.com
Example 2: www.apartmentsbaredi.eu
600 EUR – Classic website (without Things To do app, without personal recommendations, without Welcome web page and without QR codes)
Example 1: www.labum-accommodation.com
Example 2: www.apartma.libris.si
Everything included in the PREMIUM package
Presentation of the restaurant, SPA, Fitness and other hotel services
CRM interface and access to the web content
Google Analytics
CloudFlare CDN
Professional SEO support
PRO package price list:
EUR 9,800 + VAT
EUR 480 – monthly maintenance and SEO marketing costs
1,200 EUR – Classic hotel website ( without Things To Do app, without personal recommendations, without Welcome web page, without QR codes, without CloudFlare CDN, contains only classic SEO support ).
Example 1: www.grandkoper.com
Example 2: www.hotel-portorose.si
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